Novita Lab Diamonds Story Changing the Way Singapore Shops for Diamonds
Diamond jewellery has traditionally featured in engagements, weddings and other important moments of human life. However, what has changed for the better is that a diamond no longer has to originate from underground to become part of an engagement ring.
Diamonds that have been grown in a laboratory are a completely different purchasing option when compared to traditional diamond jewellery.
As such, the Novita lab diamonds story is a significant one that reflects how buyers can select the type of stone that forms part of their purchase. Given Singapore’s emphasis on price comparison, specification research and ring design options, buyers often have more immediate questions about what they are purchasing, such as the stone’s grades, whether they will be able to inspect the diamond before making the purchase, and what the difference is between lab-grown and mined stones.
Lab-Grown Diamonds Story Novita and How It Aligns with Modern Jewellery
The Novita moniker has its origins in a Latin word that relates to “new”, an apt description given the novelty of this segment of the jewellery market. The company was incorporated in Singapore in October 2021, according to official Singapore company information.
The business focus is on lab-grown diamond jewellery, also sometimes referred to as man made diamonds, laboratory-grown diamonds or lab-created diamonds. Such descriptors can make the category seem more confusing than it has to be; a lab-grown diamond is essentially created in a technological setting, rather than being mined from a geological site.
However, it is essential to differentiate between the two, and this nuance should be communicated to consumers.
Mining Natural Diamonds Versus Laboratory-Created Gems
Diamonds that are not grown in laboratories originate from underground. However, gems that are created in laboratories undergo a specific process that enables the growth of a diamond.
Generally speaking, there are two technologies that are typical for the industry – Chemical Vapor Deposition or CVD and High Pressure High Temperature, or HPHT. The latter involves applying pressure and heat to encourage the growth process, whereas CVD is slightly different in that the diamond “seed” is placed in a chamber for further growth.
It is worth noting that such a technological process does not guarantee that the resulting rough diamond will look attractive in a ring.
The Novita Lab Diamonds Story Also Features Consumer Choice
A significant upside of lab-grown diamonds is the consumer choice that they offer.
Rather than a buyer having to consider only the mined alternatives, a person shopping for an engagement ring can examine the available options and pick the one that they prefer, based on the stone’s attributes. This includes its carat weight, shape, the 4 Cs of diamond quality, colour and cut, with the latter being especially critical. Two diamonds that have a seemingly similar carat weight would look different, depending on the cut, shape and depth. In addition, because different shapes cut the stone in different ways, a circle or an oval would look different on a finger.
Therefore, the process becomes more about finding something that complements a wider set of desirable attributes, rather than being a search for an item with specific features. That choice naturally brings us to the opportunity that a Singaporean buyer has to visit one of Novita’s local facilities, which is registered as jewellery retail in Singapore. Because of its local presence, a shopping experience in this category becomes a real-world one, rather than a digital one.
Comparing a Diamond Beyond Its Grading Report
This is arguably an essential step given that any consumer buying a lab-grown diamond is likely to conduct their own research, including looking at a grading report. However, a buyer may have to decide if the visual appeal of a specific shape, the apparent size, weight or fit in a specific ring band are suitable; those considerations would take precedence over what a grading document says.
The Novita Lab Diamonds Story Reflects Changing Consumer Preferences
For any consumer shopping for diamond jewellery in Singapore, the ability to access various online databases makes price comparison easy.
However, the overall quality of a diamond has to be determined from its grade, and it is a buyer’s responsibility to become familiar with the 4Cs of diamond grading and use them as a basis for comparison.
Understanding the 4Cs of Diamond Grading
It bears repeating that carat refers to weight and not size; a grading score for colour indicates the amount of body colour that the stone has, depending on the colour-grade range; clarity covers the inclusions and irregularities; and, finally, the cut determines the symmetry of a stone, as well as its ability to reflect and refract light in a given setting.
Checking Diamond Grading Documentation
A customer should also understand what documents come with the stone and which gemmological laboratory is responsible for issuing them; those two factors are essential during the comparison process, especially when examining similar-looking gems.
Man Made Diamonds Lab Created Changed Engagement Ring Shopping
The price factor cannot be divorced from the discussion about lab-grown diamonds. In most cases, a couple that wishes to purchase an engagement ring has to set aside some of the funds that they would have spent on a wedding, a home, travel, daily living expenses, or other significant purchases. With man made diamonds, it is possible to invest some of these funds into the ring.
On the other hand, it is not always the case that the larger the carat weight, the better the diamond is.
Balancing Carat Weight with Ring Design
While an increase would generally lead to a larger visual presence, it does not account for the setting or its width, and the two may not be compatible.
Therefore, rather than following the assumption that a larger carat weight is the norm, a buyer has to consider the setting and whether the ring will not be uncomfortable to wear on a day-to-day basis.
The Novita Lab Diamonds Story Shows Engagement Rings Are Only One Category
While the engagement ring category drives the discussion around laboratory-grown diamonds, it is not the only one. Buyers that are interested in a lab-grown stone can shop for a band, earrings, a pendant, necklaces, bangles, rings or any other piece of fine jewellery.
Lab-Grown Diamonds for Everyday Jewellery
This is a significant consideration for those who have to balance out their budgets for an upcoming wedding, but also for those that wish to purchase a subtle pair of diamond earrings to complement their daily outfits, or a band that does not have to be related to an engagement or a wedding in any way. What matters is the purpose for which the jewellery is purchased and the level of transparency with which the seller communicates the origin of the diamond.
The Novita Lab Diamonds Story Offers Singapore Buyers Something Different
Perhaps one of the most valuable aspects of the Novita lab diamonds story is that this category creates choices for Singapore jewellery buyers. Rather than shopping only for mined diamonds, a customer can look at both segments of the market and assess the options. Those include the 4Cs, the shape and metal of the ring, the overall cut and how attractive it will be in a specific setting, what the grading documentation says about the origin of the stone, and whether the purchase can be financed within the buyer’s budget.
Why Transparency Matters When Choosing a Diamond
That is why transparency is paramount and terms, such as lab-grown, laboratory-created, man made diamond should be used to distinguish the origin of the gem, rather than make one type more desirable than the other. From there, the rest of the considerations apply to mined or laboratory-grown diamonds, because at the end of the day, it is not about the age of the category or the type of origin. It is about whether the stone looks good to the buyer, the setting is appropriate and functional, the ring or the band will suit the person wearing it on a regular basis, its grading is correctly documented and the purchase is justified within the budget.
